Transamerica hired Torch Studios to produce 3 spots focused on “Real Stories” from 3 different individuals. The underlying theme for the spots was that everyone has a moment when retirement becomes real. The digital campaign reinforced Transamerica’s brand and tagline “Transform Tomorrow.”
Torch Studios handled post production.
You can watch all of the spots on Transamerica’s YouTube page.
- Campaign aired on CNN.com & Yahoo.
- Edits: Premiere CC